In this episode of the Aesthetic Business Cast, Eddie Hooker reflects on a pivotal year for the aesthetics sector and what the lessons of 2025 mean as the industry moves into 2026.
Drawing on conversations with practitioners, regulators and industry leaders, this episode explores how professionalism and patient safety have moved firmly to the centre of the aesthetics conversation, alongside growing acceptance that regulation and licensing are no longer theoretical, but approaching realities.
2025 marked a turning point for aesthetics. Conversations across clinics, conferences and industry forums increasingly focused on safety, standards and accountability, rather than short-term trends or rapid growth.
In this episode, Eddie reflects on:
The discussion offers a grounded, experience-led perspective on where the industry stands today and how clinics can prepare for what lies ahead.
Patient safety emerged repeatedly as the central issue shaping decision-making across the sector in 2025. From consultations and consent to documentation and governance, the episode explores why professionalism is no longer optional, but foundational to sustainable practice.
With increasing clarity that regulation is coming, the conversation looks at why many practitioners are now less resistant and more pragmatic. Rather than seeing regulation as a threat, the episode frames it as an opportunity to raise standards and protect both patients and practitioners.
Aesthetics is moving beyond single treatments towards a more holistic model that blends injectables, regenerative treatments and long-term skin health. The episode reflects on how this shift is reshaping patient expectations and clinic offerings.
As new treatments and technologies continue to emerge, the focus turns to how clinics can grow responsibly, balancing innovation with risk management, training and ethical decision-making.
This episode is not about predictions or hype. Instead, it offers practical reflection from inside the industry, shaped by real conversations and lived experience.
Listeners will gain:
Eddie Hooker is the founder and chief executive of Hamilton Fraser. With 30 years’ experience working alongside aesthetic practitioners, Eddie has played a long-standing role in shaping conversations around risk, insurance, patient protection and professional standards within the sector.
Listen to the full episode of the Aesthetic Business Cast to hear Eddie’s reflections on 2025 and what clinics should be thinking about as the industry moves into 2026.
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