Managing unrealistic expectations is key to making your practice a success. An unhappy patient can potentially pose a serious threat to your business if they make a claim against you, tying up your resources and causing a lot of stress. Worse still, a disgruntled patient can also seriously tarnish the reputation you worked so hard to build by leaving negative reviews online.
Yet, as a cosmetic practitioner, it can be hard to turn down a patient after all the effort you’ve put in to getting them through the door in the first place. Saying ‘no’ is never an easy thing to do, so at Hamilton Fraser Cosmetic Insurance, we would like to help give you the confidence to manage these awkward conversations better, ultimately supporting you in making your business a success.
“Following the COVID-19 pandemic, patient selection is even more important than ever. Your business may have taken a huge hit over the last few months and it’s your reputation that will bring you back on track. Once you are fully permitted to carry out all treatments, you may experience a number of new clients approaching you by word of mouth from existing clients. This pandemic has been incredibly hard on the majority of the population, so many will want to try new treatments to make themselves feel or look better. During your consultation, please take extra care to look out for ‘red flag’ signs and if you feel the patient is not suitable for treatment, do not be afraid to say ‘no’. The team at Hamilton Fraser is here to assist if you need guidance on declining patients.”
- Emma Bracchi, Senior Claims Technician
There are three key areas when it comes to patient selection.
Tell your patient:
Tell your patient:
Tell your patient:
